Was the iPod Touch codenamed “Hero”?

Published on September 5, 2007 in Blog. 4 Comments

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Maybe it was. In a rare glimpse inside what Apple uses for codenames for their unreleased products, I noticed this image name on the iPod Touch page on Apple.com:

Hero, huh? That sounds about right. Can anyone at Cupertino or elsewhere confirm this?

EDIT: I guess I’m wrong. Clint and Adam corrected me in the comments, explaining that these big, prominent product photos on the Apple site have been called “hero shots” for a long time. Makes perfect sense. Thanks for keeping me honest, guys!

4 Responses to “Was the iPod Touch codenamed “Hero”?”

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JustaDog
September 5, 2007 at 4:29 pm

I’ll have mine before the end of this month.
Rebecca
September 5, 2007 at 4:47 pm

I didn’t get the Touch. I got the Classic. It will be here in 3-5 business days! And a discount to boot! Can’t beat a deal!
Clint Ecker
September 5, 2007 at 9:08 pm

I’m pretty sure I’ve seen this before. I think that Apple calles those big, imposing shots of the devices, “hero shots”

In fact, they use that naming convention quite often, see here:

http://www.apple.com/ipodclassic/

On the new iPod Nano page they have this in the HTML:

A little video for everyone.

They have hero divs on most products:

http://www.apple.com/appletv/ for example.
Adam Nelson
September 6, 2007 at 10:26 am

Clint beat me to it, but yes, he’s correct. Apple’s three quarter view shots are generally referred to as “hero” shots. I noticed it back when I used to create Apple product brochures for my college’s bookstore. You can get high resolution images from Apple’s PR site, and some of them will be referred to as a “hero” shot.