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	<title>Comments on: For Companies, Having a Blog Isn&#8217;t Enough Anymore</title>
	<atom:link href="http://www.tinyscreenfuls.com/2007/05/for-companies-having-a-blog-isnt-enough-anymore/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.tinyscreenfuls.com/2007/05/for-companies-having-a-blog-isnt-enough-anymore/</link>
	<description>Edge Case, Community Builder, Tinkerer, and Teacher</description>
	<pubDate>Fri, 21 Nov 2008 20:06:42 +0000</pubDate>
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		<title>By: Brent Logan</title>
		<link>http://www.tinyscreenfuls.com/2007/05/for-companies-having-a-blog-isnt-enough-anymore/#comment-30450</link>
		<dc:creator>Brent Logan</dc:creator>
		<pubDate>Fri, 04 May 2007 23:29:21 +0000</pubDate>
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		<description>Communication is what's key. Web sites, blogs, vlogs, whatever, facilitate the conversation. Regardless of the technology involved, people can still erect walls and put on masks. Having the willingness to support honesty, to be "real," is what engages.

Too much of corporate communication is highly "crafted." Like the presidential debates last night, you could just tell that many of the questions were just used as springboards to launch into a pre-prepared (is that a word?) spiel. Then, one of the candidates (can't remember who) was asked a question. Just a few words into his spiel, the candidate realized that actually answering the question would be better, and started over. 

That was real communication. And yeah, it was supported by a ton of technology. But it was the human that made it extraordinary, remarkable, and on the leading edge.</description>
		<content:encoded><![CDATA[<p>Communication is what&#8217;s key. Web sites, blogs, vlogs, whatever, facilitate the conversation. Regardless of the technology involved, people can still erect walls and put on masks. Having the willingness to support honesty, to be &#8220;real,&#8221; is what engages.</p>
<p>Too much of corporate communication is highly &#8220;crafted.&#8221; Like the presidential debates last night, you could just tell that many of the questions were just used as springboards to launch into a pre-prepared (is that a word?) spiel. Then, one of the candidates (can&#8217;t remember who) was asked a question. Just a few words into his spiel, the candidate realized that actually answering the question would be better, and started over. </p>
<p>That was real communication. And yeah, it was supported by a ton of technology. But it was the human that made it extraordinary, remarkable, and on the leading edge.</p>
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