(Warning: my opinion on Intel stuff follows. I work for Intel. But this came from my brain, not theirs!)
By now I’m sure you’ve heard about the press release/announcement that Intel made at the Web 2.0 summit yesterday - SuiteTwo is a collection of blog, wiki, and RSS tools and companies that Intel Capital is investing in. It’s targeted at “small and medium sized” businesses, and it’s basically a bundle of products from SocialText (wiki), SixApart (Moveable Type blogs), NewsGator (enterprise aggregation), and SimpleFeed (feed publishing). A company called SpikeSource will be somehow sewing all of these disparate packages into one.
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All of these apps cost money individually, and there will be an additional cost for the “integration” that SpikeSource will be doing. Intel has stated that they don’t intend to make any money from this software bundle directly, which makes sense, since we don’t make any of the software that’s being sold.
The cost for companies who want to buy SuiteTwo will be $200 per year per person. That is, if I’m a company of 10 people, it will cost me $2000 per year.
I’ve been following reaction to this announcement in the blogosphere. Sentiments range from skeptical (Matthew Ingram wonders, “Is it just me, or is Intel desperate?”) to misguided (I read one post that I can’t find now, saying Intel was giving a boost to the open source movement, but none of these products are open source). Mostly, no one really knows what to think about it, because this is a paper/vapor release.
That’s right - we did a Web 1.0 Press Release about a Web 2.0 product. Everyone just regurgitates what’s in the press release and on the brochuresite, because, well, we don’t know anything else. I guess that’s what a Press Release is for, though, no? The bits aren’t even going to be ready until next year, so the best we get is screenshots on the website, and marketing speak in the press releases. In fact, the whole SuiteTwo website is basically an electronic glossy brochure. I wish we could have waited on this until we actually had something to put in people’s hands and show them.
Based on the conversations I’ve been reading and having about this, I’ve come up with the Good, the Bad, and the Ugly of SuiteTwo:
The Good
- The more companies and workers that start using these social web tools, the better. Or rather, the more companies that start actually providing these tools for their humans to use, the better.
- Each of these tools are great - SocialText is a great wiki. NewsGator makes terrific aggregators. SixApart’s MoveableType is a good, popular blog platform.
- Hey, it’s the thought that counts, right?
The Bad
- The tools are proprietary, not open source. Yes, they use “open standards”, like RSS, etc., so it shouldn’t be too hard to get your data out if you decide to jump ship, but not being open source means you’re at the mercy of the developers when it comes to adding new features or customizations. No getting under the hood. Want custom support? It’ll cost ya.
- It’s expensive. None of these tools are free, and there’s an extra cost being tacked on for SpikeSource to do the “integration”. $200 per year per user is a LOT of money for any business, especially when…
- There are many great, free, open source alternatives. Want a wiki? Why pay for SocialText when MediaWiki is free and super easy to use? (Check out wikimatrix.org for comparison of all wiki apps - there’s bound to be one that meets your needs) Want blogs? Why not use WordPress MultiUser? Want fancy, pretty feeds and stats? How about Feedburner? How are you going to tie it all together? Find a geek in your company who lives the stuff. He’s already set these things up, played with them inside and out, and would be happy to get them going inside the firewall. Heck, he may have already done it, and you just don’t know about it.
The Ugly
- I couldn’t find an RSS feed ANYWHERE on the SuiteTwo web site. For shame! Robert Scoble once said that anyone who launched a marketing web site without an RSS feed should be fired. How are we supposed to take SuiteTwo, which is all about Web 2.0 and RSS, seriously, when they don’t even offer a feed of their own?! Seriously, guys, this was a huge mistake.
- The name, while clever, violates Josh’s First Rule of Naming. That is, never pick a name that you have to spell out every time you speak it, or have to explain how to pronounce every time you write it. Not so bad on the latter, but it fails the former. How much time are you going to waste saying “No, it’s S - U - I - T - E - T - W - O” when you’re talking to someone about this?
- I wonder if Intel will “dogfood” this - implement it internally? At $200 per head per year, times about 100,000 people, that’s about $20 million per year. Maybe we’d get a discount, but still. And it would be competing with existing, well-entrenched tools. At any rate, I’d love to get my hands on the bits, and try them out. Maybe there’s something cool and magical about how it all works together - if so, I’ll be the first to start cheerleading for it!
I’m not trying to be harsh. I know the folks at SocialText, NewsGator, and SixApart. They’re super nice, super smart people. And the Intel folks I’ve talked to about this are great, too. I’m not trying to bash on this idea, because the idea has potential. But you’re executing on it in the old fashioned Web 1.0 way. No bits to put in people’s hands (would Apple ever make a Press Release-style product announcement without something to show?). Web site straight out of 1999. Trying to ride on the buzz of the O’Reilly Web 2.0 conference instead of generating your own. Lots of buzzwords and marketspeak.
Do you know what all of that feels like to those of us who actually get excited about arcane, geeky ideas like having company-wide blogs and wikis? It feels like a big company trying to embed their marketing axe in our heads, and manipulate us into convincing our bosses to spend the money on these tools. Thanks, but no thanks.
First, make a great product. The, let me get my hands on the software, try it out, ask questions (and get answers), and THEN I’ll decide. If it’s good, then I’ll be telling all my geek/influential friends about it. If it’s not, well, I’ll probably tell them that, too, or worse - just not talk about it at all. THAT’s how marketing should work in “Web 2.0″.
The jury’s out until then.