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	<title>Comments on: Josh&#8217;s Rule of Naming</title>
	<atom:link href="http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/</link>
	<description>Huge iPhone and web geek. Selfish, Obsessive, and Easily Distracted.</description>
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		<title>By: Intel&#8217;s &#8220;SuiteTwo&#8221; Web 2.0 play - the Good, Bad, and Ugly &#187; TinyScreenfuls.com</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-11578</link>
		<dc:creator>Intel&#8217;s &#8220;SuiteTwo&#8221; Web 2.0 play - the Good, Bad, and Ugly &#187; TinyScreenfuls.com</dc:creator>
		<pubDate>Wed, 08 Nov 2006 23:38:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-11578</guid>
		<description>[...] The name, while clever, violates Josh&#8217;s First Rule of Naming. That is, never pick a name that you have to spell out every time you speak it, or have to explain how to pronounce every time you write it. Not so bad on the latter, but it fails the former. How much time are you going to waste saying &#8220;No, it&#8217;s S - U - I - T - E - T - W - O&#8221; when you&#8217;re talking to someone about this? [...]</description>
		<content:encoded><![CDATA[<p>[...] The name, while clever, violates Josh&#8217;s First Rule of Naming. That is, never pick a name that you have to spell out every time you speak it, or have to explain how to pronounce every time you write it. Not so bad on the latter, but it fails the former. How much time are you going to waste saying &#8220;No, it&#8217;s S &#8211; U &#8211; I &#8211; T &#8211; E &#8211; T &#8211; W &#8211; O&#8221; when you&#8217;re talking to someone about this? [...]</p>
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		<title>By: Luc Lodder</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7475</link>
		<dc:creator>Luc Lodder</dc:creator>
		<pubDate>Tue, 22 Aug 2006 12:01:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7475</guid>
		<description>Thank god I named my newly born child well!

Silas is his name :D</description>
		<content:encoded><![CDATA[<p>Thank god I named my newly born child well!</p>
<p>Silas is his name <img src='http://www.tinyscreenfuls.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
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		<title>By: C.V.</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7469</link>
		<dc:creator>C.V.</dc:creator>
		<pubDate>Tue, 22 Aug 2006 08:15:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7469</guid>
		<description>Josh,

I have the inverse problem. I go by my initials: cee vee. 

Whenever I introduce myself I say: &quot;I&#039;m C.V.   I go by my initials, cee vee&quot;. 

Sometimes people ask me how to spell my name - answering &quot;cee vee&quot; doesn&#039;t seem to work.

C.V. (that&#039;s cee vee)</description>
		<content:encoded><![CDATA[<p>Josh,</p>
<p>I have the inverse problem. I go by my initials: cee vee. </p>
<p>Whenever I introduce myself I say: &#8220;I&#8217;m C.V.   I go by my initials, cee vee&#8221;. </p>
<p>Sometimes people ask me how to spell my name &#8211; answering &#8220;cee vee&#8221; doesn&#8217;t seem to work.</p>
<p>C.V. (that&#8217;s cee vee)</p>
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		<title>By: Thomas Hawk</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7312</link>
		<dc:creator>Thomas Hawk</dc:creator>
		<pubDate>Wed, 16 Aug 2006 21:25:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7312</guid>
		<description>Josh,

Another way to look at Zooomr though might be 50% more O&#039;s than Google or Yahoo! with half the calories.  

Tom</description>
		<content:encoded><![CDATA[<p>Josh,</p>
<p>Another way to look at Zooomr though might be 50% more O&#8217;s than Google or Yahoo! with half the calories.  </p>
<p>Tom</p>
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		<title>By: Josh Bancroft</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7307</link>
		<dc:creator>Josh Bancroft</dc:creator>
		<pubDate>Wed, 16 Aug 2006 17:25:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7307</guid>
		<description>That&#039;s a really good point. I tend to go for the ones that are intrinsic, but unusual. There&#039;s more to a good name than just being able to spell it, but not being able to spell/pronounce it without help can make an otherwise good name bad.

Thanks for the comment! :-)</description>
		<content:encoded><![CDATA[<p>That&#8217;s a really good point. I tend to go for the ones that are intrinsic, but unusual. There&#8217;s more to a good name than just being able to spell it, but not being able to spell/pronounce it without help can make an otherwise good name bad.</p>
<p>Thanks for the comment! <img src='http://www.tinyscreenfuls.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Roger L. Cauvin</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7303</link>
		<dc:creator>Roger L. Cauvin</dc:creator>
		<pubDate>Wed, 16 Aug 2006 14:23:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7303</guid>
		<description>Spellability and speakability are two of the most important attributes of a good brand name.  But it&#039;s also important to distinguish between &lt;i&gt;intrinsic&lt;/i&gt; spellability and familiarity-based spellability, and between intrinsic speakability and familiarity-based speakability.

Some words are easy to spell merely because they are common.  For example, &quot;cereal&quot; is fairly easy to spell, but just because it&#039;s a common word.  But it is not intrinsically easy to spell.  Someone who wasn&#039;t already familiar with the word would have a difficult time guessing how to spell it if they heard it for the first time.

Other &quot;words&quot; are intrinsically easy to spell.  &quot;Snoker&quot; is easy to spell despite it not being a real word, much less a familiar one.  It follows somewhat standard spelling and pronunciation rules.

When I recommend names to my clients, I strive for intrinsic spellability and speakability.  Familiar words are all too often generic and too descriptive of the product.  Generic or descriptive names are among the worst.  See &lt;a href=&quot;http://cauvin.blogspot.com/2005/11/why-nondescriptive-naming.html&quot; rel=&quot;nofollow&quot;&gt;here&lt;/a&gt; for details.</description>
		<content:encoded><![CDATA[<p>Spellability and speakability are two of the most important attributes of a good brand name.  But it&#8217;s also important to distinguish between <i>intrinsic</i> spellability and familiarity-based spellability, and between intrinsic speakability and familiarity-based speakability.</p>
<p>Some words are easy to spell merely because they are common.  For example, &#8220;cereal&#8221; is fairly easy to spell, but just because it&#8217;s a common word.  But it is not intrinsically easy to spell.  Someone who wasn&#8217;t already familiar with the word would have a difficult time guessing how to spell it if they heard it for the first time.</p>
<p>Other &#8220;words&#8221; are intrinsically easy to spell.  &#8220;Snoker&#8221; is easy to spell despite it not being a real word, much less a familiar one.  It follows somewhat standard spelling and pronunciation rules.</p>
<p>When I recommend names to my clients, I strive for intrinsic spellability and speakability.  Familiar words are all too often generic and too descriptive of the product.  Generic or descriptive names are among the worst.  See <a href="http://cauvin.blogspot.com/2005/11/why-nondescriptive-naming.html" rel="nofollow">here</a> for details.</p>
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		<title>By: Matt Davis</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7281</link>
		<dc:creator>Matt Davis</dc:creator>
		<pubDate>Tue, 15 Aug 2006 20:55:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7281</guid>
		<description>Some favorite &quot;creative&quot; spellings on my friends&#039; kids&#039; names (eg, these are real):

Rachael (but pronounced &quot;ra-shel&quot;)
Elaynah (Elaina)
Mychal (Michael)
Djeryd (Jared)- I think this one takes the cake.

Don&#039;t know why you&#039;d curse your child to a life of spelling (and/or pronouncing) their own name for everyone who asks, but to each his own, I guess. My wife and I try to keep these things in mind when coming up with baby names for our yet-to-be-conceived first child...</description>
		<content:encoded><![CDATA[<p>Some favorite &#8220;creative&#8221; spellings on my friends&#8217; kids&#8217; names (eg, these are real):</p>
<p>Rachael (but pronounced &#8220;ra-shel&#8221;)<br />
Elaynah (Elaina)<br />
Mychal (Michael)<br />
Djeryd (Jared)- I think this one takes the cake.</p>
<p>Don&#8217;t know why you&#8217;d curse your child to a life of spelling (and/or pronouncing) their own name for everyone who asks, but to each his own, I guess. My wife and I try to keep these things in mind when coming up with baby names for our yet-to-be-conceived first child&#8230;</p>
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		<title>By: Navdeep</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7258</link>
		<dc:creator>Navdeep</dc:creator>
		<pubDate>Tue, 15 Aug 2006 05:09:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7258</guid>
		<description>I thought I was going overboard with 4 domains.. :)</description>
		<content:encoded><![CDATA[<p>I thought I was going overboard with 4 domains.. <img src='http://www.tinyscreenfuls.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Martin Gordon</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7257</link>
		<dc:creator>Martin Gordon</dc:creator>
		<pubDate>Tue, 15 Aug 2006 05:08:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7257</guid>
		<description>I was thinking about the address thing before I even got to the end of your post. I could not imagine living on a street that I had to spell out every time I said it. 

Same goes for names. One of my high school teachers/friend named her daughter after her grandmother, whose name didn&#039;t use the standard spelling of the name (Clare). The kid is only 3 now, but having to go through life correcting people is going to be a pain.</description>
		<content:encoded><![CDATA[<p>I was thinking about the address thing before I even got to the end of your post. I could not imagine living on a street that I had to spell out every time I said it. </p>
<p>Same goes for names. One of my high school teachers/friend named her daughter after her grandmother, whose name didn&#8217;t use the standard spelling of the name (Clare). The kid is only 3 now, but having to go through life correcting people is going to be a pain.</p>
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		<title>By: Josh Bancroft</title>
		<link>http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/comment-page-1/#comment-7255</link>
		<dc:creator>Josh Bancroft</dc:creator>
		<pubDate>Tue, 15 Aug 2006 04:14:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.tinyscreenfuls.com/2006/08/joshs-rule-of-naming/#comment-7255</guid>
		<description>Heh. Tell me about it. I have 23 domain names registered, and I&#039;m actively using maybe 10 of them. Those annual registration fees, even though they&#039;re only $5.00/year/domain through 1and1.com, can add up.

I tend to register good names when they come to me, and think of ways to put them to use later. Which is why I&#039;ve done domain name giveaways in the past, and will be doing more in the future. :-)</description>
		<content:encoded><![CDATA[<p>Heh. Tell me about it. I have 23 domain names registered, and I&#8217;m actively using maybe 10 of them. Those annual registration fees, even though they&#8217;re only $5.00/year/domain through 1and1.com, can add up.</p>
<p>I tend to register good names when they come to me, and think of ways to put them to use later. Which is why I&#8217;ve done domain name giveaways in the past, and will be doing more in the future. <img src='http://www.tinyscreenfuls.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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